Thriving in the digital publishing space largely depends on how many eyes you can get on your work. With an abundance of publications, magazines, blogs and news websites all vying for attention, you need a marketing campaign that can get you ahead of the pack. Email marketing offers one of the most dependable strategies for expanding your audience. It has the potential to help you grow your brand, increase your influence, generate more sales and become a leader in your particular publishing niche.
There are easy but ingenious ways of increasing your open and click-through rates. These can be done by sending regular roundups of all your top stories. This can be through newsletters, and they can include the publications, articles or stories that are top performing. Embed ads in your emails to not only improve conversions, but also revenue if you sell that premium space to a relevant buyer. Plan for contests and giveaways to encourage more engagement with your audience. These are practical ways you can use email marketing in your publishing business. Our platform is enriched with features to make all these possible.
Drag and Drop Builder
Engagement is key to success and creating personal, creative and branded emails and newsletters is a reliable means of maintaining it. Our platform features a drag-and-drop builder that lets you crafts your emails with ease. Choose from a variety of templates to suit your publishing business, and customize everything about it-from the color, the font, the graphics, the logo placement and images. Do this with the simple interface that will not require you to write a single line of code.
Think the or organization same proposal to affected heard reclined in be it Your audience will be made up of readers with different interests and personalities. It is hard to create content that engages them all. That’s where segmentation comes in. With this feature, you can group your audience based on their quirks and preferred material, and market straight to them. Segmentation allows personalization, which in turn helps build closer relationship with the brand. With time, this translates to loyal followers who give strength to your brand.
Automate your tasks with workflows for more timely interaction with your customers, and for more personalized customer experiences. Our automation features not only reduce the need for a larger team, it makes sure your customers feel remembered, and care for. It is this type of personal experience that grows your audience base. Our platform offers enough automation tools to help you maintain interaction at every step of your clients’ journey, including the very first moment they sign up.
Our platform is among the richest in the market, abounding with every tool you would need to make your publishing business flourish. It also offers integration with hundreds of apps like WordPress, Unbounce and Google Analytics so you can expand on what your marketing campaign can do.
Keep track of the success or health of your campaign through our reporting and analytics feature. Visualize how your emails are being opened in real time, the click-through rates, locations with highest activity, the number of shares you are receiving and so on. All this information will help you know what is working well and what adjustments you need to make for better return on investment.
Monetize your emails through embedding ads. With our platform offering support, your valuable publishing space can be monetized with our partner advertising solution. When you attract the audience advertisers want, the value of your brand increases, and any space in your emails will be highly prized.
Growth for that little blog or news site is within reach with our email marketing software. Give us a try today and see the possibilities that lie ahead.
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