Email Marketing For Technology
New product announcement, product upgrades, software releases, new games and apps all need to be communicated to the market.
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Technology
New product announcement, product upgrades, software releases, new games and apps all need to be communicated to the market. In an industry that utilizes many outlets to get the news out there, email marketing remains one of the strongest avenues. Compared to organic searches and social media, email produces twice the responses and conversions. This is why leading tech companies rely on email as the biggest pillar of their marketing strategies.
We have developed the perfect email marketing platform that will lead to the highest conversions, and perfectly suited to all the evolving needs of the industry. With our highly customizable product, you can create emails that appeal to your existing customers, and attracts new ones with little effort. Here are things you can achieve with our wholesome solution:
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Product launches
Email marketing is perfect for new product or software launches. It offers an opportunity to do upselling and cross-selling of new products to customers and prospects. One thoughtfully crafted email is enough to offer details of the new product, give specifications and offer a brief start guide where necessary.
Grow with Email
As a tech company invested in different sales channels, email marketing offers opportunity to grow your customer base. Those relationships obtained from different types of campaigns can be capitalized on through targeted marketing. It is a strategy used by booking channels to increase their accommodation options, develop holiday packages and client base through referral programs.
Obtain Feedback
In tech sales, customer feedback has the potential to make or break how a product performs. With email marketing, you can easily obtain feedback from your customers detailing their experience. This can be done through surveys or feedback forms. The information can go into future improvements, or in strengthening the features most positively received.
Update your customers
In tech sales, customer feedback has the potential to make or break how a Our email marketing platform is designed to help you effortlessly create customized, personalized and branded newsletters to your loyal audience. These newsletters become an avenue for sharing updates, latest company news, product developments and improvements, or anything else that might be of value to them.
Establish useful engagements
Engaging your customers from the very first point of contact. Automate a workflow to send welcoming emails to every new subscriber. Send them useful tips and tricks on a regular basis to help them make the most of your product. Your team of experts can use the channel to send solutions to frequently asked questions.
Mobile-Ready
Support for multiple platforms is essential for the success of an email marketing campaign. With users spread across computers tablets and smartphones, emails should ideally appear customized for each. With our software, you can create mobile-ready emails. We offer a rich selection of template designs that can be adapted to each campaign. The design interface is friendly and does not require any kind of coding.
Integrate
There are tools that are a must have for technological email marketing campaigns. Our program supports those most popular in the industry such as salesforce that you can integrate with ease.
Gamification
Create a more engaging relationship with your subscribers by incorporating gamification features in your marketing campaign. By offering a reward in exchange for completing a few tasks, your subscribers will feel more involved with your brand, which offers a long term return on investment.
Analyze
When all is said and done, you want to check how your email marketing campaign is performing. If there are subscribers with a poor open and click rate, you can send them less frequent emails. Analyze all statistics to make adjustments and only use the approaches that work with your target audiences. You can use the segmenting feature to tailor your emails by audience.
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