IP Allocation and Email Warm up Schedule
It is important to note an IP warmup plan is merely a way to help the sender identify potential weaknesses in their email program.
Starting slowly gives the sender a chance to pause or slow down sending and adjust their strategy before their reputation is severely impacted.
IP Allocation
How many IPs should I have?
(Suggested IP count is based on desired daily sending volume)
| No of Ips | Target Daily Volume |
| 2 | 25,000 |
| 2 | 50,000 |
| 2 | 100,000 |
| 2 | 200,000 |
| 2 | 400,000 |
| 2 | 800,000 |
| 2 | 1,600,000 |
| 3 | 2,500,000 |
| 4 | 3,500,000 |
| 5 | 5,000,000 |
| 7 | 7,500,000 |
| 10 | 10,000,000 |
| 11 | 12,500,000 |
| 12 | 15,000,000 |
| 13 | 20,000,000 |
| 15 | 30,000,000 |
| 17 | 50,000,000 |
| 20 | 80,000,000 |
The number of IPs needed to accommodate your sending volume can change based on your type of sending, the domains to which you are sending, and your sending reputation.
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Email Warmup Schedule
Sending volume ramp up schedule
(Regardless of IP count)
| Day | Daily Volume |
| 1 | 50 |
| 2 | 100 |
| 3 | 500 |
| 4 | 1000 |
| 5 | 5 000 |
| 6 | 10 000 |
| 7 | 20 000 |
| 8 | 40 000 |
| 9 | 70 000 |
| 10 | 100 000 |
| 11 | 150 000 |
| 12 | 250 000 |
| 13 | 400 000 |
| 14 | 600 000 |
| 15 | 1 000 000 |
| 16 | 2 000 000 |
| 17 | 4 000 000 |
| 18 | Double sending volume |
Ideal warm up schedules can vary greatly depending on a number of factors including: List age, list hygiene, spam reports, user engagement, domain reputation, content, domain distribution, and other factors.