Introduction: In 2016, DooxMail.com emerged as a leading B2B Sales Engagement platform, offering a comprehensive suite of services including B2B lead generation, cold email outreach, and marketing automation. This case study highlights how DooxMail collaborated with Luxatia International, a prominent European Global summit and Conference production company, to revolutionize their event promotion strategies. We explore Luxatia International’s profile, the challenges they faced, and how DooxMail’s tailored solutions paved the way for success.

Luxatia International: A Brief Overview: Luxatia International is a respected European Global summit and Conference production company known for orchestrating high-impact B2B events across diverse industries. Their services encompass:

• Event Production: Luxatia International excels in conceptualizing, planning, and executing industry-specific summits and conferences that foster knowledge exchange and networking.
• Global Reach: With a worldwide presence, Luxatia International connects professionals and industry experts, facilitating international collaboration and business growth.
• Clientele: Luxatia International serves a diverse range of clients, including leading industry players, thought leaders, and organizations seeking to enhance their industry presence and influence.

The Challenge: In 2016, Luxatia International faced a significant challenge in their event promotion efforts:

1. Cold Email Outreach: Reaching out to potential event participants and speakers via cold email was a resource-intensive and time-consuming task. They needed a more efficient and automated approach to engage with their target audience.

DooxMail’s Tailored Solution: DooxMail addressed Luxatia International’s challenge by providing a customized B2B email engagement solution, including:

1. Custom Cold Email Solution: DooxMail designed a bespoke B2B cold email solution capable of handling over 800,000 emails per day. This solution efficiently managed email bounces, improving email deliverability.
2. Automation and Drip Campaigns: DooxMail automated follow-ups and set up drip campaigns, allowing Luxatia International to engage with event participants and speakers in a timely and personalized manner.

The Results: The collaboration between Luxatia International and DooxMail resulted in significant benefits:

1. Automation of Sales Engagement: Luxatia International was able to fully automate their sales engagement process using cold email, freeing up resources for strategic planning and creativity.
2. Revenue Growth: DooxMail’s solutions empowered Luxatia International to reach a broader audience, leading to increased event registrations and ticket sales. As a result, they achieved significant revenue growth, making millions in promoting global summits and conferences.

Conclusion: The partnership between Luxatia International and DooxMail underscores the transformative potential of B2B Sales Engagement platforms in the event promotion industry. DooxMail’s innovative solutions not only improved efficiency but also drove substantial revenue growth. This collaboration enabled Luxatia International to thrive by efficiently promoting global summits and conferences, overcoming the challenges of cold email outreach, and reinforcing their position as a leader in the European event production industry.