Reporting & Analytics

Reporting & analytics tools provide measurable data on the campaign, providing all essential details such as the click rate, the subscriber country, and the links with the highest click rates.

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Reporting & Analytics
Analytics

How smart marketers get smarter.


it's more than a tool; it's a whole analytics suite that gives you a whole perspective of your email marketing program's performance.

Analytics on domain

With your reporting & analytics tool, you can visualize the submissions received from each provider. This can help you adjust your follow-up campaigns, focusing more energy on those that are performing, and adjusting those that are not for better results.

Analytics on domain

Analytics on Open and Clicks

While regarded as vanity measures, open rates and click rates are still useful in performance evaluation. Our tool will allow you to see the total open rate as a percentage, as well as the unique opens, total opens, average open time and the open and click through rate. For the click rates, you can visualize how many are unique, and the total clicks registered. 

Analytics on Open and Clicks

Geographical reporting

After your emails have been sent out, you should examine how many emails are opened by country. You can visualize this by country or by city in both numerical and graphical formats. This information will help you adjust the timing of your emails to be mindful of time zoning differences. It is also essential in segmenting your customers.

Geographical reporting

Analytics on device

Understand the different devices used by your customers and subscribers and use this to improve on conversion rates. With our reporting & analytics tool, you will view device by type (tablet, PC or mobile), the platform they are using (windows, Linux, android, iOS) and the browser. If you have an application, that data can be generated as well. This information will help you diagnose problems with content delivery and improve the user experiences.

Analytics on device

Error Reporting

If you are not receiving the response you expected, you can examine what errors there could be in your campaign. Reportable errors include faulty addresses, non-delivered emails, non-existent domains, server rejection (or spam flagging) and the recipient’s mailbox being full. The reports are given in graphical and text forms. This helps you reduce your errors and to avoid being blacklisted as a sender.

Error Reporting

Campaign performance

Our tool will give you a general outlook of your campaign performance before you move on to the next one. It offers a statistical evaluation of how your emails are doing, helping you understand where there is room for improvement.

Campaign performance

Subscriber activity

You will also be able to understand the behavior of your audience. The reporting & analytics tool will show who your subscribers are, their origin and frequency of engagement with the content you send them. You will also visualize the growth trend, compare between active and inactive ones and those who have unsubscribed. Subscriber activity will help you understand what you did right or wrong with each campaign.

Subscriber activity