Transaction Emails

Despite being involving, finding the right transaction email program is essential to success. We have put every effort into engineering the right product for you.

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Transaction Emails
Transaction

Transaction Emails


Transaction emails or triggered emails are necessary for every online business. They relay important information to the customer upon interaction with the website like when resetting their passwords, abandoning carts and confirming their orders. They are important as they contribute to a positive customer experience throughout the customer journey. Transaction emails can increase revenue, build trust through timely and personalized communication and reduce support team overload by automating many requests.

Developer-friendly

You can use an API or SMTP integration to send the emails. This setup requires some programming knowledge, with common ones such as PHP, C#, Ruby, Java and Python being supported. We offer a vivid guide on how to integrate it. Our API was designed with the developer in mind ensuring both compliance to standards, and simplicity to make integration with your web application easier. 

Developer-friendly

Personalize Transactional Emails

We offer unique and customizable templates to help you design transaction emails that will be understandable, precise and aesthetic. Though each transaction email has a unique structure, you can use a specific template for password resets, another for order confirmation and so on. Functions can be used to trigger the right content and ensure each email has served its intended purpose. These templates can be used by your editors, copywriters, and programmers to create the perfect trigger emails. 

Personalize Transactional Emails

Define Trigger Events

There are four pre-defined events supported in our transaction emails- registration, purchases, abandoned carts and custom events. These are included in our templates and will help you customize the trigger events for generating the emails. You should define as many variables as you can for every trigger email to feel unique to your customer.

Define Trigger Events

Create an automation workflow

Automation is enabled with our transaction emails. You can use the event you have created to define the flow, and add say, order confirmation email as your workflow. When a customer clicks buy on your website, the order confirmation email will be sent automatically.

Create an automation workflow

Email Tracking

The performance of each email should be monitored. These metrics will capture information on open and click rates, delivery status including errors such as bounce backs and blocks in case of failed deliveries. We use webhooks to provide this data which we deliver to the endpoint URL you share with us.

Email Tracking

Unsubscribed Contact Support

Your mailing list might have some unsubscribed contact that you nudge with marketing emails to bring them back on board. Our transaction emails will not be sent to these contacts. An unsubscribe option is not offered with them, though we work with you to know if it is an option you want to avail to your customers.   

Unsubscribed Contact Support

Quick delivery times

Customer loyalty and trust is maintained when all requests are fulfilled instantly. Our transaction emails have a delivery time average of less than ten seconds. We guarantee this by having redundant data centers to increase processing time, reduce specific geographical overloads and reduce latency. Together with our data security protocols our transaction email service is among the leaders in the market.

Quick delivery times

Best practices

Transaction emails need be free of fluff, so specify your reasons for sending them. A ‘no-reply’ email address looks robotic and feels impersonal, while a ‘reply-to’ is more accommodating. 

Best practices

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